Posted in Fashion / Fashion blog / Fashion trends / Women's fashion trends
“Just do it.” In 1988, Nike found a way to roll motivational slogans and brand advocacy into one. It stuck, more than the practice of emblazoning brand names alone across t-shirts, caps and sweaters (a trend devalued by market fakes), because out of those two things – motivation and branding – it was as much the former as the latter.
Not all slogans are motivating though, and not all of the words we wear are so intricately tied to branding. Some are political statements, some ironic messages, some humorous puns… and, introducing the biggest lettering trend that’s carrying over into the fashion trends of spring 2014, some are there for novelty and to grab attention.
Article continues. To read it in full visit 'Saying it and saying it loud: why statements & slogans are still a novelty' at Fashionising.com »
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Tagged: blackscore Brian Lichtenberg Cara Delevingne Filles a Papa Kate Lanphear